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Re-imagining Goodreads UX/UI

[UX/UI Design]

Re-imagining the Goodreads UX/UI

Medium: Adobe CS, figma // Role: UX researcher, ui designer, graphic designer

The Brief: This is a speculative design project as part of my UX/UI certification course through General Assembly. over 3 months, I planned and conducted user research (user interviews, affinity mapping, moderated/unmoderated prototype testing), built user personas, designed early stage sketches, user flows, low fidelity wireframes and high fidelity wireframes, and built a functional prototype using Figma.

Goodreads is a social tool for discovering books, rating books, engaging about books, and keeping track of books you’ve read. It seems to be the most widely used solution in this space, but users often lament that the UX/UI is terrible, often dubbing it “Badreads”.

Users need an intuitive, efficient, clear way to keep track of books they’ve read/are reading, manage personal recommendations, and build community, because the current experience on Goodreads is laborious, cluttered, inconsistent, and invasive