[Graphic Design]
Craftworks Logo and Brand Proposal
Medium: Adobe CS // Role: Designer
The Brief: CRAFTWORK is a premium cannabis company that couples distribution and marketing professionals with top craft micro-growers. This consortium of A-grade professionals sells to both provincial governments in Canada, as well as pharmaceutical companies in Europe. The brief was to design a logo and brand that would speak to their clientele.
The client called for a logo and brand proposal that was not too “crafty or hipster”, but did not feel corporate or elicit a “tech industry vibe”. Instead, they sought a look and feel that was sophisticated and exuded luxury and prestige. For this reason, they did not care to have an easily identifiable cannabis leaf as part of the logo.
